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Burger King: We Want It Our Way

Burger KingBurger King has been running a new television commercial that shows "The King" on a rampage, chased by men in white coats, restrained and taken away, while being called "crazy" and "insane." Many StigmaBusters have been horrified—calling it one of the worst they've ever seen.

It's the kind of stereotype and language that perpetuates stigma, reinforcing perceptions that associate violence with mental illness. "Comic" stereotypes also trivialize medical illness. Please contact the company and tell them:

  • Stop running the "Crazy King" commercial.
  • Support the U.S. Surgeon General-stop stigma. Help educate people about mental illness and recovery. Don't be a public health hazard.
  • We want it our way at Burger King—stigma free.

John W. Chidsey
Chairman & CEO
Burger King Corporation
5505 Blue Lagoon Drive
Miami, Florida 33126

Customer Relations: (305) 378-3535

BK Comments E-mail Address

Free Teleconference: Friday, March 26th

ADS CenterThe ADS Center will hold a free training teleconference on Friday, March 26, 2010 from 3:00 to 5:00 p.m. ET on "The Power of the Media and Its Impact on Mental Health Recovery."

Teleconference presentations will help individuals, families and the broader public to work with the media to positively and more accurately portray individuals with mental illness. Participants include:

  • Bob Carolla, J.D.
    NAMI StigmaBusters
  • Jennifer Stuber, Ph.D.
    University of Washington School of Social Work
  • Otto Wahl, Ph.D.
    University of Hartford

Please register before Friday, March 19, 2010 at 5:00 p.m. Please also share this notice with friends and colleagues. There will be time for questions and answers. Look forward to a lively discussion!

Out of the Inbox

Because of the large number of StigmaBuster messages received, they cannot all be answered individually; however, we appreciate every e-mail and do review every stigma report and prioritize them for action.

We also appreciate receiving copies of responses. They are important in helping to coordinate strategy and pursue genuine dialogue. You are our eyes and ears! Your help makes a difference!

Please send reports of stigma to the StigmaBusters E-mail address.

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