NAMI Gift Guide

2021 NAMI Gift Guide


ASICS, whose brand ethos is “Sound Mind, Sound Body,” is proud to partner with NAMI to bring awareness about the importance of mental health resources. This holiday season (Nov. 1 – Dec. 31, 2021), ASICS will match donations made at checkout at up to a total of $500,000. Learn more about ASICS and NAMI’s partnership here.

Inspired by Goddesses, empowered by you. Awe designs timeless, modern heirlooms to raise inner strength and bring a little more beauty into the world. Through Awe’s Goddess Collection, we celebrate awe-inspiring figures and bring awareness to our diverse human history and global mythology. Select “NAMI” at check-out and 20% of your purchase will be donated to NAMI, resulting in a minimum contribution of $10,000 from Awe annually.

This fine jewelry company celebrates the triumphs of all individuals. Gifting AWE says: “I’m in Awe of you.” Wearing Awe says: “I’m alive and empowered.” All Awe pieces are made from the finest precious metals and are made to last a lifetime. Celebrate love and life with these stunning pieces from Awe’s jewelry collection.

Bearaby has combined the best of sleep science with innovative design and sustainable materials to create all-natural, filler-free weighted blankets. The company is on a mission is to help people sleep and feel better, including the millions of Americans affected by mental illness. Bearaby is raising awareness for mental health and has partnered with NAMI to donate $1 for every Napper purchased to support the NAMI HelpLine. To experience Bearaby, please visit

At Conscious Step, we support people and the planet with every purchase. You can count on us for supreme comfort, ethical and sustainable production, and designs that make you smile; all while empowering nonprofits to support their causes and communities. Our wide range of super soft socks and cozy sweatshirts means there's a style for you or anyone on your list. These gifts give back as well as give the gift of coziness — there’s truly nothing better.

Conscious Step is proud to partner with NAMI on our collection of socks and sweatshirts that support mental health. These gentle designs in calming blue hues are a great reminder to pause and reflect on your own state of mind. A portion of every sale from this collection is donated to NAMI to support our shared mission to provide mental health resources to those in need.

Cute But Crazy Socks is your one-stop shop for fun socks to fit every personality! With thousands of novelty socks from dozens of brands, including their in-house sock design company ModSocks, they are passionate about spreading joy, positivity and mental health awareness through socks. Every order arrives wrapped in a cute, decorative, eco-friendly mailer to look like a present with the option to add a personalized gift message.
Cute But Crazy Socks gives 1% of all product sales to NAMI, the National Alliance on Mental Illness. The sock retailer is dedicated to raising mental health awareness and using their “crazy socks” to fight stigma. Beyond making an impact through every sale, Cute But Crazy Socks operates as a StigmaFree brand partner, promoting mental health awareness in their workplace and community.

DREAM Clothing is a Los Angeles-based street wear brand with the mission of raising awareness for mental health. Each one of our designs features a unique story to not only help you feel understood, but also feel more comfortable in your own skin. There’s something for everyone, from colorblock hoodies to joggers and shirts, even plushies! Our garments are an ethical and sustainable alternative to fast fashion so you can both feel and look your best.

For every purchase, 10% of gross sales goes toward our nonprofit partners (like NAMI) to help raise awareness and funding for mental health initiatives. Use code “NAMIDREAM” at checkout for 15% off your order.

Eternal Rainbows is a family “business” created in memory of their light lost, Isaiah Moorefield, who lost his battle to depression by suicide in 2018. The Moorefield Family since then has created a way to share Isaiah’s light with others while advocating to break the stigma on mental health.

Eternal Rainbows was formed through the act of giving “light” by rainbows through suncatchers. It has grown through the act of giving by others and now offers more ways to give back through a variety of uplifting and positive gift items. Every time you choose NAMI as your donation selection, Eternal Rainbows will give back $1.00 to NAMI to support Mental Health Awareness.

Through an abundance of empathy and human connection, we can light up the world.

GIANTmicrobes are health and science products for education and spreading awareness. GIANTmicrobes gets both children and adults talking about mental health with our plush representations of anxiety and depression.

GIANTmicrobes are unique teaching tools and gifts for students, scientists, educators, doctors, nurses, psychologists, public health officials, healthcare professionals, friends and loved ones. Share the facts, boost confidence, and help adults and children become familiar with important health issues.

Items include: Antibody, Brain Cell, Common Cold, DNA, E.coli, Blood Cells and other microbial favorites, and new additions such as Anxiety, Depression, Insomnia, Migraine, Dopamine, Serotonin, Brain, Heart and 20 other organs. Each product includes a printed information card with educational material about the specific microbe, organ or health topic for added value. Cheer up friends, decorate your home, class, lab or office, and spread the facts about mental health and science everywhere you go with GIANTmicrobes!

Introducing the new Sun & Moon Charm in Sterling Silver & 18k Gold Vermeil; an ode to the cycle of darkness and light. A reminder to honor the cycles within our own lives, the joys and the challenges that each offer their own specialness and beauty.

50% of proceeds from the Sun & Moon Charm benefits mental health causes.

“Almost every family in America faces a mental health challenge at some point, and my family is no exception. We must remove the stigma and continue to educate ourselves so that we see the signs when someone is struggling and are empowered to offer support. And we can and will save lives by doing so.” - Kendra Scott

NAMI is proud to partner with Lasting Smiles® lip care — created to care for people and the planet. Select "NAMI" at check-out and 50% of your lip balm purchase price will be donated to NAMI.

Lasting Smiles lip balms are formulated with botanical, organically-certified, fair trade ingredients and made with sustainable materials.

Every Lasting Smiles lip care product comes with a secret, empowering self-care message sure to make you smile, especially knowing that your purchase helps support NAMI. Learn more about Lasting Smiles Organic Lip Balm and Lip Care here.

NAMI has partnered with Lokai to raise funds and awareness around mental health. The Stigma Free Lokai bracelet supports NAMI’s effort to end stigma and create hope for people affected by mental health conditions. Through powerful words and actions, we can shift the social and systemic barriers and can change the way the world sees mental health. This bracelet carries elements from the highest and lowest points on Earth, reminding you to find balance — staying humble during life’s highs and hopeful through its lows. Lokai will donate $1 to NAMI for each Stigma Free Lokai sold. Find yours here!

In honor of World Mental Health Day (October 10), LOUM launched a limited edition of this soothing mask that features packaging designed by Instagram artist Beth Evans (@bethdrawsthings), 100% of profits going to NAMI (the National Alliance on Mental Illness).

Includes Loum’s Tri-Serene formula, clinically tested to dial down and reverse the effects of stress on your skin. It’s dermatology and psychology blended to perfection.

Mantrabands are simple, elegant bracelets with a touch of delicate polish and an uplifting message; promoting a lifestyle of optimism, positivity, and mindfulness. Mantraband's CharityBands™ line of bracelets support charities that create a positive impact on women’s and children’s issues. NAMI-supporting Mantrabands include the message "Self Care Isn't Selfish" and are available in silver, gold and rose gold.

A sensory haven centered around slime, Sloomoo Institute is an artistic universe made to intrigue, delight, and evoke your inner child. Slime inspires wonder and joy, regardless of age. An example of one of their slimes is the Sloomoo Swirl. This is the first slime we designed. It’s a classic and - forever fave. A creamy butter slime that oozes through the fingers like magic when you squeeze it, the texture is holdable, playable and super soft. The beautiful swirls of gem-like magenta, turquoise and yellow - our brand hues - mix to a rich shade of purple gray. Scented Fruit Loops, it’s like a trip to your childhood for adults - and the ultimate butter slime for slimers.

Do you need a hug? Do you know someone in your life who might? Here's a warm hug to wear. 100% of proceeds from the sale of this "hug" will be donated to the National Alliance on Mental Illness. NAMI provides a network of community resources that help ensure no individual or family is alone on their mental health journey.