Why Care?

The WhyCare? campaign is an opportunity to share the importance of mental health treatment, support and services to the millions of people, families, caregivers and loved ones affected by mental illness and a challenge to address broken systems and attitudes that present barriers to treatment and recovery.

Care has the power to make a life-changing impact on those affected by mental health conditions. Through our own words and actions, we can shift the social and systemic barriers that prevent people from building better lives.


Care is a simple 4-letter word, but a powerful way to change lives for people affected by mental illness.
It’s an action. It’s a feeling. It’s a gift we give to ourselves and to each other. People feel loved when someone cares. People feel heard when someone cares. People recover when someone cares. Society changes when people care. Entire systems change when people care. For more than 40 years, NAMI has been a beacon of help and hope by providing the support, education and advocacy to ensure that all people affected by mental health conditions get the care they need and deserve. #NAMICares #WhyCare

How to Participate

There are many ways to get involved and demonstrate WhyCare? by sharing stories about why you care for others, how support or care from others has affected you, or what it means to have access to care by sharing through text, graphics, video or any other medium.

Download graphics, messages, Sentimoji's or information to support and help others. Participate in raising awareness and showing support during awareness events throughout the year or creating your own events or fundraisers.

Care builds communities where compassion, experience and support let people build better lives. Help us provide information, support and resources to millions of people.