Cause-related Giving

When you make purchases through companies who partner with NAMI, a portion of your purchase supports our cause.

Here are NAMI’s current cause-related partnerships:


When you do your online shopping at, up to 8 percent of your qualifying purchases are automatically donated to NAMI at no extra cost to you. (Note: Exempt items include digital downloads, kindle books, apps, third-party products and service plans.)

Visit and start shopping!

Or designate NAMI as your charity of choice through Amazon’s Smile Program.

Awareness Coffee Company

Every year Awareness Coffee Company offers six specialty, limited edition coffee bags for sale and donate 50% of the purchase price from the sale of the bags. NAMI is proud to be a beneficiary organization of the Mental Health Coffee Blend. At checkout you will place your vote for one of three organizations associated with that cause.  The organization with the most votes will received 40% of the money raised.  The organization with the second most votes will receive 35% of the money raised.  The organization with the least amount of votes will receive 25% of the money raised.

AWE Alive Empowered

This fine jewelry company celebrates the triumphs of all individuals. Gifting AWE says: “I'm in AWE of you.” Wearing AWE says: “I'm alive and empowered.” All AWE pieces are made from the finest precious metals and are made to last a lifetime, like AWE's Statement Gift Pack featuring a diamond signet ring and cursive AWE gold necklace.

Select “NAMI” at check-out and 20% of your purchase will be donated to NAMI, resulting in a minimim contribution of $5,000. Items are priced from $75-$280. Celebrate love and life with these stunning pieces from AWE 's jewelry collection.


Bearaby has combined the best of sleep science with innovative design and sustainable materials to create the world’s first weighted bedding collection. The company is on a mission is to help people sleep better and feel better, including the millions of Americans affected by mental illness. Bearaby is raising awareness for mental health and has partnered with NAMI to sponsor one hour of the NAMI Helpline for every Bearaby purchase. You can check out this cozy weighted knit blanket and the rest of Bearaby’s weighted bedding at

BedHead Apparel

BedHead Apparel believes that comfort is a gateway for self-empowerment and that together we can spread comfort, through comfort. 

The BedHead Apparel Fund is set up to maximize their impact in the lives of Americans affected by mental illness. 10% of the purchase price from every BedHead Beanie or Casual Bomber Jacket is given directly to NAMI to help support mental health initiatives, end stigma and create hope for the millions affected by mental illness.


Inside a Cheerbox are four amazing items the company calls “Happiness Tools:” a Gratitude Jar, a Notebook of Positive Aspects and two other items that are specially hand-crafted and personalized to the recipient’s likes and/or situation. It’s a surprise that will uplift, motivate and inspire those who receive it.

No two cheerboxes are alike—each is customized based on occasion and need. Check out their gift options too. Cheerbox is a NAMI partner and a percentage of Cheerbox proceeds support NAMI’s charitable work. Each box costs $59 including shipping. Cheerbox will make a $5,000 contribution to NAMI in support of our mission.


D.R.E.A.M. or Dreams Rule Everything Around Me, is a streetwear & urban clothing brand inspired by the edgy designs of streetwear fashion but attached to a greater purpose.

Our purpose is simple, we want the world to never stop dreaming.

Here at D.R.E.A.M., our mission is to help all those who suffer from addiction, depression, and anxiety have a reason to continue to fight.

D.R.E.A.M. donates between 10% of sales (most items are 10% unless stated on the product page of a specific item which is then 20%) to support non-profit organizations who are trying to spread mental health awareness & find new cures for mental illness.

Enhanced Music, Ltd. & Tritonal

Responsible for some of contemporary dance music’s most loved releases and with a roster of talent that spans Billboard-charting headliners through to tastemaker-tipped underground gems, Enhanced’s global reputation is of a label that “delivers tune, after tune” – Mixmag.

Partnering with NAMI on the release of (Enhanced co-owners) Tritonal’s single ‘Love U Right’ - all of the dance duo’s streaming royalties will be donated to benefit NAMI in their work to build better lives for the millions of Americans affected by mental health conditions.

Donate by streaming ‘Love U Right’ now

Ensa Jewelry

Ensa Jewelry believes in cultivating a community that fosters change and empowerment, helping people live to their truest potential. The fine jewelry line is designed with solid 18k gold and is created with the idea that each piece is a testament to the wearer’s own unique strength and individuality. 

To support these values, Ensa will donate 10% of all sales to NAMI, helping to raise awareness and improve the lives of millions affected by mental illness.


Mantrabands are simple, elegant bracelets with a touch of delicate polish and an uplifting message; promoting a lifestyle of optimism, positivity, and mindfulness. Mantraband's CharityBands™ line of bracelets support charities that create a positive impact on women’s and children’s issues. NAMI-supporting Mantrabands include the message "Self Care Isn't Selfish" and are available in silver, gold and rose gold. 

Son and Pop Bow Tie Shop

Son and Pop bow tie shop is a lego-lovin', bow tie remixin’ father/son team. Nerdy but stylish, geeky but chic, and proud to be both. We also care about the world we live in, so sustainability is our primary focus, as we create the freshest Lego® bows on the block.

As a veteran-owned company, Son and Pop understands the importance of mental health awareness and will be donating 10% of the purchase price of all sales directly to NAMI.  We are beyond excited to join their efforts in helping those affected by some form of mental illness, anyway we can.



Slickdeals, the Web's largest deal and coupon community, now offers NAMI as an option to give to with their Slickdeals Gives Back program. You can register for free, select NAMI as your designated nonprofit and start shopping! All your shopping activity earns us points and you'll earn double points for us when you shop at our bonus stores: Amazon, Target and Macy's. Get started today by visiting Slickdeals Gives Back

Evite Donations

When using online invitations to invite family and friends to events or parties you host, you can encourage attendees to donate to NAMI in lieu of gifts or flowers. Websites like Evite make it easy for attendees to donate when they RSVP. Learn more about using online invitations for donations.