MTV Tees Up 200 Businesses, Non-Profits For Inaugural Mental Health Action Day

MTV Tees Up 200 Businesses, Non-Profits For Inaugural Mental Health Action Day

Posted on April 13, 2021

As America’s mental health crisis spirals and pounds particularly hard on Black and BIPOC communities, and members of Gen Z, more than 200 businesses and nonprofits are uniting for the inaugural Mental Health Action Day on Thursday, May 20. Their emphasis is on the word action. Brianna Cayo Cotter, SVP at MTV Entertainment Group, says collaborations among partners are already under way. AARP is working to elevate action around the mental health struggles caregivers face. YouTube is teaming with the National Alliance on Mental Illness to provide training to people who create content on their platform. Many of the larger corporate partners are focusing not only on their consumers and audiences, but internally as well.