Can Social Media Save a Life?

Like many who have social media accounts, I regularly check my timelines and feeds for intriguing articles, updates and happenings. Two years ago, I was mindlessly scrolling through one of my accounts before going to bed and one post immediately stood out among the rest: It was a suicide note.

Frantically, I read my friend Mark’s post. It detailed his internal suffering over the years, which he no longer wanted to endure. The comment section grew at an alarming rate. People asked questions, both directly to Mark and to each other. Some people were pleading with him to reconsider. Others offered comments of hope.

Over the next few days, I saw something I did not expect. Hundreds of comments on Mark’s post evolved into a community of people coming together to help find Mark, who had gone missing. People used his previous posts on other social media platforms to piece together his possible location. Some contacted the authorities—and thankfully, those authorities located him before he took his life.

Social Media on the Rise

We live in a world driven by technology. We see the media regularly report on new apps for our smartphones and the latest trending celebrity tweets. Whether we’re commuting to work, studying in a coffee shop or spending time with our family and friends, being connected digitally is part of our lives. An entire generation of young people is growing up with devices in their hands, regularly engaging in social media.

According to the Pew Research Center, in 2005 only 5% of American adults used at least one social media platform. That number has since grown significantly: Today, 70% of the public uses social media, with many people using more than one platform.

Some researchers are beginning to identify connections between online social networking and mental health concerns. Among these concerns are varying levels of self-esteem and addiction to social media, as well as the internet. However, it is uncertain whether signs and symptoms of mental health conditions are the causes or effects of using social media. Since each platform is different and new platforms continue to be introduced, future research is needed to assess the true effect of social media on mental health.

Identifying Mental Health Concerns Online

When used responsibly, social media can be used in positive ways. It can be used to promote mental health to a large audience. I’ve seen individuals share their personal stories of recovery, like those on NAMI.org at You Are Not Alone and OK2Talk. I’ve seen mental health writers connect with one another on Twitter. And as with my friend Mark, during times of crisis, social media can even save lives.

On platforms like Facebook, Twitter and Instagram, users now have options for getting a friend help. If a user thinks a friend is in danger of self-harm or suicide, they can report their concerns by going to the social media websites’ Help Centers. These online Help Centers have dedicated content about suicide and self-harm prevention, which include online resources and phone numbers for suicide hotlines around the world.

The most helpful feature I’ve seen instituted recently is on Instagram. Users can anonymously flag posts by other users that have content about self-harm and suicide. That user then receives a message encouraging them to speak with a friend, contact a helpline or seek professional help. The same message appears for people who are regularly searching self-harm- or suicide-related content on Instagram.

Recent research by the Department of Defense Suicide Prevention Office notes that personal social media accounts “can provide an important window into a person’s state of mind.” At the Secretary of the Army Symposium on Suicide Prevention in mid-January 2017, military leaders, mental health professionals and companies like Google, Facebook and LinkedIn came together to see how social media can be used to connect those in need to care and resources.

How Can I Help?

With social media giants like Facebook, Twitter, Instagram and Snapchat dominating our screen time, it’s wise to assume that social media will continue to be a primary method of communication. Therefore, it’s up to us to look out for mental health warning signs while on social media so we are better prepared to assist a friend in need.

If you see any of the following behavior online, it may be time to step in and contact your friend directly to see how you can help:

• Cyberbullying, which includes:

a. harassing messages or comments

b. fake accounts made to impersonate someone else

c. someone posting unwanted pictures or images of another person

• Negative statements about themselves, even if it sounds like they are joking, such as

a. “I’m a waste of space.”

b. “No one cares about me.”

c. “I seriously hate myself.”

• Negative leading statements with little to no context that prompt others to respond, such as:

a. “You wouldn’t believe what I’ve been through.”

b. “Today was the worst day ever.”

c. “It’s like everyone is against me.”

If someone you know is in immediate danger—for example, they talk about a specific plan for harming themselves—contact the National Suicide Prevention Lifeline at 800-273-8255. This lifeline can support the individual and their family members, and has the ability to connect with local law enforcement, if necessary. If a person has attempted self-harm or is injured, call 911 immediately.

If the threat of physical danger is not immediate, here are some things you can do to help:

• Report the content on the social media website’s Help Center;
• Call the National Suicide Prevention Lifeline at 800-273-8255; or
• Reach out to the Crisis Text Line by texting the word “NAMI” to 741741 (standard data rates may apply).

As you scroll through your social media feeds, be mindful of what others post. Being educated about available resources is important for those of us who promote mental health, but knowing when to reach out to a friend who may be experiencing a mental health crisis is even more important: You just might save a life.

Ryann Tanap is manager of social media and digital assets at NAMI.

Note: This piece is a reprint from the Spring 2017 Advocate.