NAMI Launches New PSA Campaign

Posted on June 18, 2009

Arlington, VA— The National Alliance on Mental Illness (NAMI) has released "Puzzle Pieces," a new public service announcement (PSA) initiative that encourages people to connect with each other through NAMI to help themselves, their families and their friends who live with mental illness.

An estimated one in five American families is affected by mental illnesses such as major depression, bipolar disorder, schizophrenia and post-traumatic stress disorder.

Without treatment, people living with mental illness may face unemployment, substance abuse, homelessness and suicide.

"We know that with early detection, appropriate treatment and support from family and friends, people with mental illness can lead healthy, rewarding lives," said Michael Fitzpatrick, NAMI executive director.

"NAMI members connect to educate each other and encourage their loved ones during their personal journeys to wellness. NAMI offers hope to people during difficult times."

The "Puzzle Pieces" campaign includes four 60-second and three 30-second radio PSAs featuring testimonials from individuals and families that describe their experiences with mental illness and the role NAMI played in their recovery. The television PSA is a 30-second spot that conveys the support and strength NAMI members give each other. Print PSAs are also available.

To view and listen to the NAMI PSA spots, visit www.nami.org/psa.

NAMI is the nation’s largest grassroots mental health organization. Founded in 1979, NAMI has affiliates in every state and in more than 1,100 local communities across the country.

NAMI leaders and members are dedicated to improving the lives of individuals and families affected by mental illness. As a national organization, NAMI focuses on mental health education, support and advocacy efforts to offer hope, raise awareness and initiate change throughout the United States.