Posted on January 30, 2025
Arlington, VA – The National Alliance on Mental Illness (NAMI) and Hall of Fame NFL Quarterback Dan Marino have announced a dynamic collaboration to advance mental health awareness, prevention, and access to resources for student-athletes, HBCU campuses, and faith leaders. The campaign will debut during the week leading up to the big game in New Orleans, leveraging high-profile NFL-sanctioned platforms including Athletes in Action’s Super Bowl Breakfast, Taste of the NFL, and Radio Row appearances.
This initiative comes at a pivotal moment as mental health concerns rise, particularly among young adults and athletes. A recent NCAA Student-Athlete Well-Being Study found that mental health concerns were highest among demographic subgroups commonly displaying higher rates of mental distress, including student-athletes of color.
The campaign will focus on three key audiences:
Through the Stay Healthy Zone, Dan Marino continues his long-standing commitment to philanthropy and mental health awareness, aligning with NAMI’s mission to support well-being. Stay Healthy Zone is a digital wellness platform offering personalized meal plans, fitness videos, and wellness challenges led by celebrity ambassadors to help individuals manage stress, improve health, and build resilience.
This collaboration will provide tools, campus programs, and faith-based outreach to promote mental well-being nationwide.
Following the recent tragedy in New Orleans, NAMI stands in solidarity with the community and remains steadfast in its mission to support mental health and healing. Read NAMI’s full statement here.
The National Alliance on Mental Illness is the nation's largest grassroots mental health organization dedicated to building better lives for individuals and families affected by mental illness. Learn more at www.nami.org.
Dan Marino is a Hall of Fame NFL Quarterback and an ambassador for the Stay Healthy Zone, a platform dedicated to promoting health and wellness for individuals of all ages. Learn more at www.stayhealthyzone.com.
NAMI has engaged the Professional Pipeline Development Group (PPDG) to oversee strategy and implementation, leveraging over a decade of experience with NFL platforms and initiatives.
https://ppdgllc.com/
The National Alliance on Mental Illness, is the nation’s largest grassroots mental health organization dedicated to improving the lives of individuals and families affected by mental illness
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Email: media@nami.org
NAMI HelpLine is available M-F, 10 a.m. – 10 p.m. ET. Call 800-950-6264,
text “helpline” to 62640, or chat online. In a crisis, call or text 988 (24/7).